Webmaster & SEO Blog

Myspace - Spam 2.0

Freitag, 15. Sep 2006 (19:38) gsyi

Ein interessanter Beitrag auf valleywag. Ein paar Zitate:

Internet spam originated as classic, straight-up, unwelcome, in-your-face-and-inbox advertising and marketing. At its worst, it comes from “Nigerian Bankers” and swindlers peddling Viagra, and more likely than not, this early incarnation of spam–we’ll call it Spam 1.0–is lurking in your inbox right now. eUniverse, the company that essentially created MySpace, was a pioneer in this field. Headed by CEO, founder, and Chairman Brad Greenspan, eUniverse (now Intermix Media), was a multimillion-dollar marketing and entertainment company known for sites like Skilljam.com, pop-up advertising, unsolicited mass emails, spyware, and the adware behind controversial peer-to-peer file sharing network Kazaa.

Tom Anderson, the eventual face of MySpace. was originally hired as a copyeditor in DeWolfe’s marketing department at Xdrive, and accompanied DeWolfe to ResponseBase when Xdrive laid them both off.

The real genius of MySpace lies in it’s re-imagining and repackaging of spam. While most internet users expend time and energy attempting to keep it out, MySpace is spam that they actually invite in.

MySpace ist also keine geniale Viral-Marketing-Kampagne aus einem Kellerbüro, sondern eine Ernte des Spam 2.0.

Postname: Myspace - Spam 2.0
Kategorien: Spamming