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Pay Per Click Bid Management Strategien

Dienstag, 19. Jul 2005 (12:49) gsyi

Richard Ball schrieb einen interessanten Artikel zum Thema PPC Bid Mangagement Stategien auf searchengineguide:

PPC (pay per click) bid management begins with identifying the maximum CPC (cost per click) you’re willing to pay for a given keyword phrase. If you do not know this value, it is perhaps not advisable to engage in PPC advertising. The max CPC will change over time and could vary from search engine to search engine. If you don’t know this value, start with an educated guess. This could be based on an industry rule of thumb or calculated based on internal factors such as profit margins. For example, let’s suppose you’re bidding on the keyword phrase “nike shoes” but do not know your max CPC. One way to estimate a max CPC involves taking the top 5 bids on Overture and computing the average. The current bids are: $0.51, $0.50, $0.33, $0.32, $0.31. The average is 39 cents. Use that as your max CPC to begin with.

Mehr dazu auf searchengineguide

Postname: Pay Per Click Bid Management Strategien
Kategorien: PPC Marketing